
Daniel Pregibon, Ph.D.
Company Background
Firefly is introducing a universal technology platform for biomarker detection with a broad range of applications in life sciences, agriculture, veterinary medicine, and human diagnostics. Firefly BioWorks is a spin-out of the Chemical Engineering Department at the Massachusetts Institute of Technology (MIT), where the founders developed a novel method for high-throughput production of complex microparticles. The company began operations in 2010 and grew to seven full-time employees through a combination of SBIR awards and angel funding. The company is focused on developing multiplexed assays for biomarker detection that scale from discovery to clinical diagnostics. The company has adopted a lean startup approach. The first minimum viable product is being launched and operations will be scaled according to demand.
Technology Overview
Firefly develops and manufactures next-generation microparticles for biomolecule detection. The company’s first product, a kit for detecting microRNA aimed at the research market, has just been launched commercially. Firefly’s core technology, Optical Liquid Stamping, was developed by combining photolithography (typically used in microchip production) with microfluidics. This method allows fabrication of microparticles with virtually any shape, chemistry, and biofunctionality. Using Optical Liquid Stamping, Firefly developed a barcoded particle architecture that enables multiplexed biomarker detection on standard laboratory instrumentation. Through the support of the NCI SBIR Program, Firefly developed a particle-based assay for high-throughput profiling of microRNAs, a class of molecules with enormous potential for early diagnosis of cancer.
Market Potential
Firefly operates in the global market for biotechnology tools, a market that generates approximately $70 billion in worldwide sales. Firefly developed its first product for microRNA profiling, a market currently estimated at approximately $100 million and expected to grow very rapidly. Several market surveys indicate that bead-based assays for high-throughput/mid-multiplexing profiling are expected to address a critical need in the industry and grow at the fastest rate, especially in the area of microRNA.
Competitive Advantage
The Firefly platform enables detection of clinically relevant biomolecules with an unprecedented combination of performance, flexibility, throughput, and cost. Additionally, the assay developed by Firefly allows direct detection of miRNA in clinical samples without purification. This eliminates protocol discrepancies in RNA purification and will likely lead to more reliable diagnostics.
Beyond microRNA, Firefly’s platform has been used for the detection of disease-related proteins, mRNAs, and genomic DNA. The technology naturally lends itself to simple bedside or handheld devices that can be used in routine screens for early disease detection or point-of-care diagnostics.
Financial Overview
Initial funding was provided by two Phase I SBIR awards, for a total of about $500,000, followed by a seed round of $1 million from angel investors. In August 2011, Firefly was awarded a $2 million NCI SBIR Phase II award that catalyzed a $2 million second round of angel funding used for commercial development in the research market. Firefly seeks an industry partner to adopt the company’s technology and estimates additional funding in the $10 to $20 million range is required to expand its diagnostics capabilities.
Intellectual Property
Firefly has obtained an exclusive license from MIT for use of its technology in any research or clinical diagnostics application. The company’s current IP portfolio comprises four issued patents and 16 pending applications, covering the entire value chain of Firefly products from particle fabrication, encoding and bio-functionalization, to custom microRNA assays and readout in standard instrumentation.
Commercialization Strategy
Firefly’s long-term goal is to become a trusted provider of reliable and cost-effective solutions for clinical diagnostics. The company plans to first establish a presence in the research market and eventually enter the diagnostics field. Firefly intends to grow the company in three phases:
- Selling initial products to leading academic laboratories.
- Partnering with flow cytometry manufacturers for co-marketing of products.
- Expanding the product offering to include diagnostic applications by partnering with content developers in the cancer space.
Pipeline Products
Firefly’s first product is a custom 25-plex microRNA profiling kit that can be used on standard benchtop cytometers. The next generation of products will offer expanded multiplexing, a larger set of supported cytometers, and sensitivity that rivals polymerase chain reaction (PCR). Once the company has proven the technology in the field of microRNA, it will enter the protein market, with a set of companion products with relevance in both research and diagnostics.
Management Team
Firefly has built a team of executives and business advisors with deep expertise in molecular assays, microfluidics, materials, computer science, flow cytometery, and protein science, with roots in both start-ups and large life-science corporations. The team includes:
Operational Team:
Davide M. Marini, Ph.D., Co-founder, Chief Executive Officer
Daniel C. Pregibon, Ph.D., Co-founder, Chief Technology Officer
Andreas Windemuth, Ph.D., Chief Information Officer
Isaac B. Stoner, Vice President of Product Development
Andrea K. Bryan, Ph.D., Director of Engineering
Directors:
Roger Dowd and Rick Ryan
Business Advisory Board:
Joseph Gentile, Martin Madaus, Ph.D., Paul B. Manning, Ian Ratcliffe, and Michael P. Rubin, M.D., Ph.D.
Scientific Advisory Board:
David P. Bartel, Ph.D., and Patrick S. Doyle, Ph.D.
Firefly BioWorks
Co-founder and CTO